Social:
Veronica is an interdisciplinary designer, passionated about emerging technology.
Work recognized by
WSJ
Forbes
MIT Tech Review
TechCrunch
Bloomberg
TechRadar
VentureBeat
CNET
The Verge
Quartz
PCMag
The Economic Times
Design tools
Adobe CC Suite
Figma
Unity3D
Rhinoceros
Grasshopper
Blender
Stable Diffusion
ComfyUI
A1111
Development tools
Python
HTML/CSS
Javascript
d3.js/p5.js/ml5.js
JQuery
C#
AR/VR development
Processing/Arduino
Machine learning
OpenCV
Skills
Design/Product strategy
High-fidelity design
Rapid prototyping
Project management
Art direction
Design research
Wireframe
Storyboarding
User flow/journey
Persona
Usability test
Data visualization
Design system
Competitive analysis
Interview/survey
Heuristic evaluation
A/B testing
From exploring emerging technology to crafting human-centered experience
Hi there! I am Veronica, and I am an interdisciplinary designer, artist and creative technologist, specializing in creating innovative experiences powered by AI/ML and emerging technology. My expertise spans product design across multinational enterprises (Adobe, Xiaomi), technology unicorns (Formlabs, WeWork), and creative agencies (Soso).
My passion lies at the crossroads of new technologies and design. Educated at Harvard University (MDes, MArch), I specialize in connecting users with cutting-edge innovations through strategic and systematic design thinking. With strong experience in Artificial Intelligence, data-driven innovation, design leadership, and 0-1 productization, I excel at rapidly transforming complex tech and business objectives into accessible, creative, and user-centric solutions. I approach challenges with strategic insight and practical execution, fueled by relentless energy to achieve outstanding and innovative results.
I have played key roles in multiple AI/ML initiative designs including Adobe Firefly and Adobe Express. As the lead designer of Adobe Firefly, I created experiences that have reached millions of users worldwide and produced billions of creative assets, featured on WSJ, Forbes, Bloomberg, MIT Tech Review, TechCrunch, TechRadar, VentureBeat, CNET, The Verge, Quartz, PCMag, The Economic Times. I have served as keynote presenter, panelist, and guest critic at numerous educational and professional venues and exhibited my works various museums and online platforms.
I like meeting new people over a cup of coffee. Feel free to reach out!
Education
Harvard Graduate School of Design |
M.Des Technology, Distinction M.Architecture |
Massachusetts Institute of Technology |
Cross-registration HCI |
Harvard Business School |
Cross-registration Product Management |
University of California, Los Angeles |
B.A. Design Media Arts B.A. Architecture |
Experience
AdobeSenior Experience Designer, 2021 - Present |
Led the design of Adobe Firefly by pioneering a user-friendly AI-powered experience, contributing to the most successful beta launch in Adobe's history. Created globally adopted platform, available in over 50 languages, that has been lauded across various platforms, empowering millions of users to create billions of assets. Through strategic design updates, directly impacted KPIs, while fostering cross-surface and cross-organization alignment, ensuring product consistency and widespread success. |
FormlabsUX Design Intern, 2020 |
Championed the development of a pivotal core feature in a desktop product, employing exhaustive case studies, competitive analysis, and iterative prototyping, culminating in presentations to the CEO. Orchestrated the creation and implementation of a new core function, liaising with software development for seamless integration. Elevated the design system for the web product, amplifying its impact. Additionally, crafted user flows and spearheaded designs for multiple touchscreen UX, successfully launched with Fuse 1 and Fuse Sift, significantly enhancing user experience and product functionality. |
WeWorkProduct Design Intern, 2019 |
Led the creation of a groundbreaking product line, empowering mass spacial customization through extensive user research. Collaborated with the Research team to elevate stakeholder experience via heuristic evaluations, interviews, and user journey mapping. Delivered diverse projects driving innovation in product lines, space types, and design research, revolutionizing stakeholder engagement. |
XiaomiUX Design Intern, 2017 |
Created Xiaomi’s AI department Milab’s identity and built the design strategy around stakeholders’ goals. Presented the findings and designs to the executive leadership. The design system gained 15k+ likes on Behance. Amplified VR products’ features, prototyped 6 iterations of the VR launcher, and delivered to market. |
Recognitions & Speaking engagements
Judge |
2025 |
|
Award recipient |
2025 |
|
Feature |
2025 |
|
Presenter |
2025 |
|
Consultant |
2024 |
|
Speaker |
2024 |
|
Geekle Hackathon 1.0 |
UX Judge |
2024 |
AdobexMuseums |
Speaker |
2024 |
Parsons New School of Design |
Speaker |
2024 |
Speaker |
2024 |
|
Panelist |
2024 |
|
Host |
2024 |
|
Speaker |
2024 |
|
Create Now NYC |
Booth staff |
2024 |
Creative Retreat Boston |
Speaker & Reviewer |
2024 |
Speaker |
2023 |
|
Design Community Summit |
Presenter |
2023 |
Firefly NYC event |
Presenter |
2023 |
Design Achievement Award Semifinalist, Adobe |
Semifinalist x3 |
2014&2015 |
52nd annual American Graphic Design Awards |
Award recipient |
2014 |
Cargo Collective |
Feature |
2013 |
Behance |
Feature |
2013 |
Publications & Exhibitions
Publication |
2025 |
|
Publication |
2024 |
|
Publication |
2023 |
|
Publication |
2023 |
|
GSD A-Z, Harvard |
Publication |
2021 |
The Architecture of Waste |
Publication |
2021 |
RUMBLE |
Exhibition |
2015 |
Hammer Museum |
Exhibition |
2015 |
Half&half |
Exhibition |
2015 |
RECESS |
Exhibition |
2014 |
Color Matching, Sandu Publishing |
Publication |
2014 |
Portfolio
Veronica Peitong Chen
2025
Project ideas? Speaking oppirtunities? Design questions?