Veronica Peitong Chen 

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LinkedIn

CV

Email

Veronica is an interdisciplinary designer and creative technologist, passionated about emerging technology.

Work recognized by

WSJ

Forbes

MIT Tech Review

TechCrunch

Bloomberg

TechRadar

VentureBeat

CNET

The Verge

Quartz

PCMag

The Economic Times

Design tools

Adobe CC Suite

Figma

Unity3D

Rhinoceros

Grasshopper

Blender

Stable Diffusion

A1111

Development tools

Python

HTML/CSS

Javascript

d3.js/p5.js/ml5.js

JQuery

C#

AR/VR development

Processing/Arduino

Machine learning

OpenCV

Skills

Design/Product strategy

High-fidelity design

Rapid prototyping

Project management

Art direction

Design research

Wireframe

Storyboarding

User flow/journey

Persona

Usability test

Data visualization

Design system

Competitive analysis

Interview/survey

Heuristic evaluation 

A/B testing 

Hi there! I am Veronica, and I am an interdisciplinary designer, artist and creative technologist, specializing in creating innovative experiences powered by AI/ML and emerging technology. My expertise spans product design across multinational enterprises (Adobe, Xiaomi), technology unicorns (Formlabs, WeWork), and creative agencies (Soso).

My passion lies at the crossroads of new technologies and design. Educated at Harvard University (MDes, MArch), I specialize in connecting users with cutting-edge innovations through strategic and systematic design thinking. With strong experience in Artificial Intelligence, data-driven innovation, design leadership, and 0-1 productization, I excel at rapidly transforming complex tech and business objectives into accessible, creative, and user-centric solutions. I approach challenges with strategic insight and practical execution, fueled by relentless energy to achieve outstanding and innovative results.

I have played key roles in multiple AI/ML initiative designs including Adobe Firefly and Adobe Express. As the lead designer of Adobe Firefly, I created experiences that have reached millions of users worldwide and produced billions of creative assets, featured on WSJ, Forbes, Bloomberg, MIT Tech Review, TechCrunch, TechRadar, VentureBeat, CNET, The Verge, Quartz, PCMag, The Economic Times. I have served as keynote presenter, panelist, and guest critic at numerous educational and professional venues and exhibited my works various museums and online platforms. 

I like meeting new people over a cup of coffee. Feel free to reach out! 

Education

Experience

Adobe

Senior Experience Designer, 2023 - Present  

Led the design of Adobe Firefly by pioneering a user-friendly AI-powered experience, contributing to the most successful beta launch in Adobe's history. Created globally adopted platform, available in over 50 languages, that has been lauded across various platforms, empowering millions of users to create billions of assets. Through strategic design updates, directly impacted KPIs, while fostering cross-surface and cross-organization alignment, ensuring product consistency and widespread success.

Formlabs

UX Design Intern, 2020

Championed the development of a pivotal core feature in a desktop product, employing exhaustive case studies, competitive analysis, and iterative prototyping, culminating in presentations to the CEO. Orchestrated the creation and implementation of a new core function, liaising with software development for seamless integration. Elevated the design system for the web product, amplifying its impact. Additionally, crafted user flows and spearheaded designs for multiple touchscreen UX, successfully launched with Fuse 1 and Fuse Sift, significantly enhancing user experience and product functionality.

WeWork

Product Design Intern, 2019

Led the creation of a groundbreaking product line, empowering mass spacial customization through extensive user research. Collaborated with the Research team to elevate stakeholder experience via heuristic evaluations, interviews, and user journey mapping. Delivered diverse projects driving innovation in product lines, space types, and design research, revolutionizing stakeholder engagement. 

Xiaomi

UX Design Intern, 2017

Created Xiaomi’s AI department Milab’s identity and built the design strategy around stakeholders’ goals. Presented the findings and designs to the executive leadership. The design system gained 15k+ likes on Behance. Amplified VR products’ features, prototyped 6 iterations of the VR launcher, and delivered to market.

Recognitions & Speaking engagements

@All rights reserved.

Have a nice day